What story can tell us about the meaning of life, work and the structure of organisations Using story principles to communicate memorable and compelling ideas Storytelling for leaders, for organisations and for marketing. The five elements of storytelling: Simplicity, Surprise, Salience, Structure and Subtext. How the brain creates the “hero” that is us How the brain creates a “story world” for us to live in These simple understandings can transform the way you promote and communicate your business. You’ll learn why and how the human brain is wired to understand our lives as stories, and how these stories serve to motivate us and help us connect with others. Hosted by the author of the best-selling book The Science of Storytelling, this unique course takes an evidence-based approach, using the latest findings from psychology and neuroscience to explain the power and practise of storytelling. Whether you’re a business leader, a marketeer, a communicator or working for an NGO or think tank, this masterclass will show you how storytelling can transform the way you communicate.
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